Triple-Major Second Anniversary Collaboration (with CRANE)

Posted On 04/04/2013 | 

Triple-Major Second Anniversary Collaboration (with CRANE)

Each concept store is curated as if it were a unique character. The Beijing-based store was designed as a traditional Chinese pharmacy. Themes of acupuncture and traditional Chinese medicine were incorporated into the shop's interior and presentation. The store's visuals, designed by S-H-A-N studio, was awarded the Tokyo TDC's Award for Visual Identities in 2010. The Chinese character “Yao”(medicine) has become a recognizable symbol of the Triple-Major brand.

In Shanghai, ink used in Chinese calligraphy was the fundamental point of departure for the shop's design. We explored the parallel creative process between calligraphy and fashion, both as forms of artistic expression: Thread, through needles, create clothes; clothes, through people, create unique looks; just as ink, through Maobi (Chinese pen), composes caligraphy. Triple-Major acts as an interpretation media between designers and consumers, personifying the designers’ creations for consumers to use as “ink” to comprise their very own “caligraphy of style”.