WOK Pop up store at Triple-Major Beijing

Posted On 30/03/2013 | 

Date: May 2012

“La Grande Bouffe” project comes from a meeting with Wok Store owners in Paris. The idea of working together lies at the bottom of Temporary Pop-up Store where Federica Zambon and Simona Citarella, managers of the Wok Store, will present a selection of emerging italian designers at Triple-Major.
All brands of this event will bring to the Asiatic costumers not only their collection but also some exclusive creations for Men & Women realized in a team work and inspired by the Italian-French movie “La Grande Bouffe” (1973)  In the capsule collection designers use materials with a retrò style, like straw and bright colours for a casual but refined man; whereas for woman they prefer a transparent effect thanks to the use of PVC and organdie.

Cor Sine Labe Doli, Il Sistema degli Oggetti, Lika, Simona Vanth, Uppercut (Giorgio di Salvo) and Vivetta take part to this capsule collection. 

Each designer offered their personal know-how, fantasy and experience and some of them, like Cor Sine Labe Doli & Lika collaborate to the creation of men hats. 

The Main theme of this collection is an original print created by Lara Piccirillo, she was inspired by the movie and she illustrated it for this special event; Simona Citarella and Valentina Cameranesi supervise the project and take care of the special display in Beijing store.